TV Anticipating a downturn-

As everyone knows, the economy sucks right now. Everything is taking a hit. People are trying to save the money and they have are not really willing to spend it. Thus, advertisers and those involved in Public Relations need to come up with a new way to get consumers out there buying products. AdAge reports on how televions now is expecting a terrible 2009 season. Since TV is a great media to reach consumer's, and TV is seeing a drop, it is going to be harder to get to the target market. So what does this mean for advertising and the media? What can they do to change this? I think it's going to be important for agencies to step up and really take charge of the industry, otherwise, all these media industries will continue to see a downturn. It will be interesting to see how PR professionals will begin to handle these situations as well. Their clients are beginning to see huge profit loses and are turning to their PR people to help keep up the organziation's image.

look at the article here: http://adage.com/mediaworks/article?article_id=132400

Obama's Campaign Team

It is without a doubt that Barack Obama's campaign team did an excellent job getting Obama out and making his name a brand. AdAge examines what the team did to help get Obama's name out there as well as help him win the presidency. David Plouffe led the team and did a great job according to many professionals in the industry. He did a great job of of blending technology and strategic research helped him get the grassroots organization out there. He managed to coordinate and create a brand through the use of research, strategic decisions, and the right kind of advertising. But the Obama campaign didn't just focus on the Obama image, they also focused on getting people out and voting. Plouffe also did a great job as well of getting free press as well. This is the goal of a PR professional. Plouffe had other great resources as well. He had a wonderful team helping him plan and create. But most importantly, the team created a great strategic plan to get Obama's name out there and get peple excited about the Obama campaign.

Here's the article: http://adage.com/article?article_id=132357