Obama's Campaign Team

It is without a doubt that Barack Obama's campaign team did an excellent job getting Obama out and making his name a brand. AdAge examines what the team did to help get Obama's name out there as well as help him win the presidency. David Plouffe led the team and did a great job according to many professionals in the industry. He did a great job of of blending technology and strategic research helped him get the grassroots organization out there. He managed to coordinate and create a brand through the use of research, strategic decisions, and the right kind of advertising. But the Obama campaign didn't just focus on the Obama image, they also focused on getting people out and voting. Plouffe also did a great job as well of getting free press as well. This is the goal of a PR professional. Plouffe had other great resources as well. He had a wonderful team helping him plan and create. But most importantly, the team created a great strategic plan to get Obama's name out there and get peple excited about the Obama campaign.

Here's the article: http://adage.com/article?article_id=132357